COMMON FALL/WINTER 2012
Saif Bakir and design partner Emma Hedlund of Common present us today (in collaboration with Hemma Magazine), with their Fall 2012 lookbook. The Swedish duo worked for Wooyoungmi and Kanye West in Paris before moving back to Malmö to start Common last year. Bakir describes Common as a mixture of “London edge, Paris chic and Scandinavian minimalism”. Sums it up pretty well! Dying for that multi-colored bird print bomber!